Overfinch goes bust

The Holland & Holland Edition of the Range Rover by Overfinch

The original Range Rover pimping company – Overfinch – has gone in to administration.

There always seems to be enough money in the world for those with a penchant for gilding the lily to indulge their very personal tastes. And as our world has become seemingly obsessed with shouting wealth from the rooftops, car customisers have proliferated.

One of the favourite choices to be primped and preened are the products of Land Rover. There’s a seemingly endless number of firms ready, willing and able to relieve those with more cash than taste of sizeable chunks of money to turn elegant and tasteful Range Rovers in to something resembling an Arabian Nights explosion in glitterball factory.

The progenitor for all the Land Rover customising firms that now litter the car landscape is Overfinch, who have been tweaking and tarting Range Rovers for what seems like forever, usually in a rather more discreet way than many of the new upstarts. But times have got tough for Overfinch, due not only to the proliferation of competition in a marketplace Overfinch once owned, but to the quality, power and performance of the products coming from Land Rover.

Which has left Overfinch between a rock and a hard place. They’ve run out of cash and have sunk in to administration. The administrators expect someone to come out of the woodwork and snap up the business as a going concern very shortly, but it’s sad to see such an established company struggling against the modern upstarts.

Where will we go to get our customised gun cabinets for the boot of the Range Rover if Overfinch don’t survive?