Aston Martin has revived the Lagonda badge and attached it to a new ‘Super Saloon’ which is being built in limited numbers for the Middle East market.
Aston Martin revives Lagonda with a ‘Super Saloon’
Aston Martin has been threatening to revive the Lagonda badge for a new range of cars for a long time – the most public of which was the rather ill-conceived Lagonda SUV – and now they’ve finally done it with a new Lagonda ‘Super Saloon’.
Not only are Aston Martin limiting the availability of the new Lagonda by making it a bespoke model at a huge price, they’re also only going to be offering it in the Middle East market.
This new Lagonda doesn’t appear to have a name yet, but it has been inspired by the William Towns designed Lagonda saloon of the 1970s, is being built on a stretched version of Aston Martin’s VH Platform and gets the 5.9 litre V12 from the Rapide S.
Mark Reicheman, Aston Martin design Director, said:
The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.
The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.
Aston Martin are planning to start hand-building the new Lagonda in 2015, but to get one you’ll not only need to be a customer in the Middle East but be invited by Aston Martin to buy.
You’ll also need very deep pockets, because the price of the new Lagonda will be steep.
Dave Price says
There was a Lagonda Rapide Concept at the Detroit Motor Show in 2006 which was a four door DB9 I think and I suppose was the forerunner of the current Aston Rapide. Apart from that there was the Lagonda Rapide form the 1960s that was a streteched DB4.
wolfie says
What was the four door car of a couple of years back called? I had always assumed it was a Lagonda Rapide.