It’s starting to look as if we need to retract the promise that the news on the new Jaguar XJ was pretty much done and dusted until we get our hands on one for a drive. Yesterday we reported that the new Jaguar XJ will have its public debut at Salon Privé, but now comes […]
New Jaguar XJ public debut at Salon Privé
I know, we said that after the deluge of detail on the new Jaguar XJ over the last few weeks – and particularly at the end of last week – that there wouldn’t be as much about the XJ for a while. After all, we’ve said pretty much all there is to say and until […]
New Jaguar XJ – the Conclusion
Conclusion We have to hold our hands up and declare a bias. We like Jaguars. We’re British and – despite Jaguar now being owned by Tata – we still think of the Jaguar as British. So you would reasonably expect the same sort of predisposition to home-brand marques as you would get from the German […]
New Jaguar XJ – the Marketing
Marketing Sales of the old Jaguar XJ have not been a resounding success, certainly in later years. True, it is an exceptionally good car, and the Jaguar XJ Diesel has remarkable economy and has been voted Greenest Luxury Car three years on the trot. But even that didn’t see the old XJ shifting in the […]
New Jaguar XJ – the Interior
Interior The interiors of Jaguars have always been ‘Gentleman’s Club’ by default. But the new XF took Jaguar away from that style in to a much more contemporary, design-lead interior that actually works remarkably well. And, as we expected, that’s what Jaguar have done with the new XJ – but more so. The interior of […]
New Jaguar XJ – The design
Design The design of the Jaguar XJ is probably the biggest key to its success or failure. Despite the last generation Jaguar XJ being a fine car, the fact that it was perceived as little changed from the iconic Series I Jaguar XJ – which launched in 1968 – has been its downfall. That, coupled […]
New Jaguar XJ – Detail Review
So the hype is over and the teases have ended. What’s left is the reality. And is the reality that is the New Jaguar XJ worthy of the tease and hype that preceded the launch? Good question. The Launch Despite our moans about some of the teases that went on in the run-up to the […]
New Jaguar XJ – Detail on video
As you can’t have failed to notice, the new Jaguar XJ launched last night. We covered the launch – and indeed the interminable teases that preceded it – in detail. This is an important car for Jaguar – perhaps the most important in its history – and we figured it was worth the space to […]
New Jaguar XJ – Photo Image Gallery
Tonight, at the Saatchi Gallery in London’s Kings Road, Jaguar unveiled the eagerly anticipated New Jaguar XJ. As you would expect with a launch of this kind, Jaguar has gone a little overboard on pictures, and we’ve brought all the ones worth seeing here. The New Jaguar XJ is now open for orders, but customer […]
New Jaguar XJ Reveal – Press Release
THE ALL-NEW JAGUAR XJ FULL PRESS RELEASE ALL-NEW JAGUAR XJ – THE SUMMARY • The all-new Jaguar XJ brings a daring new spirit to automotive luxury. Sleek, sporting and sophisticated, it offers a seductive mix of striking design, breathtaking performance and engineering without compromise. • Building on the success of the new XK and XF […]