Hyundai to tone down 'Fluidic Design' for 'Fluidic Precision'

Hyundai’s US boss, John Krafcik, has said that Hyundai will refine their ‘Fluidic Design’ in to something they’re calling ‘Fludic Precision’.

The Hyundai Fluidic Design language was really the start of Hyundai’s move from Halford’s special to mainstream car maker. But the design language is starting to look a bit fussy and Hyundai are reacting to that by moving towards what they call ‘Fluidic Precision’ (there’s already a less fussy look about the new Santa Fe).

Hyundai’s US boss, John Krafcik, has told Automobile Magazine that Hyundai are aiming to bring more maturity to their design language, starting with the next generation Hyundai i40 (which, depending on where on the planet you are, also comes as the i45 or Sonata).

Despite criticism of Hyundai’s Fluidic Design it has catapulted Hyundai right in to the mainstream with cars that look genuinely the match of the best from Japan and Europe.

Interestingly, the Hyundai that first displayed the Fluidic Design language was the ix35 compact SUV, and that is due for a facelift in 2013. Will it also see the use of this new ‘Fluidic Precision’ makeover to make its nose a little less fussy?

The photos we’ve had recently of an ix35 in Korea with a new nose would suggest so, but we’re told that they are one-offs and don’t represent the facelift for the ix35 that’s planned.

But they could be a look at the new ‘Fluidic Precision’ design language. And if they are, we approve.