Tata, owners of Jaguar Land Rover, have a new sub-brand – Tamo – and will debut a small, mid-engined sportscar at Geneva – the Tamo Futuro.
Tata has managed to turn Jaguar Land Rover from an ailing car company trading on past glories in to a forward thinking modern car maker with a cracking range of offerings. And now they’re off on another venture.
A new Tata sub-brand called Tamo has been created to take Tata in a new direction, and if you can read between the lines of the awful management-speak in their press release, it sounds very interesting.
It seems Tamo is:
An agile, ring-fenced vertical operating in an incubating environment towards new technologies, business models and partnerships.
It turns out that Tata’s plans for Tamo are to build low volume, low investment cars to fast track technologies and support Tata in the future. Which makes sense.
Kicking things off in a headline-grabbing kind of way will be a new, light, mid-engined sports car dubbed the Tamo Futuro which will debut at the Geneva Motor Show next month. Think modern Vauxhall VX220 or Fiat X1/9.
Tamo plan to build just 250 of the production take on the Futuro at a price of around £30k, according to Autocar India, with weight of just 800kg and a 1.2 litre engine delivering 180bhp. Which should make it quite lively.
The Tamo Futuro sports car will be unveiled at the Geneva Motor Show on 7 March.