Lamborghini 50th Anniversary Car: The tease begins – sort of (video)

With the promise of a new car to celebrate 50 years, Lamborghini is ramping up interest in its half century anniversary with a history and tease video.

With 2013 seeing the 50th Anniversary of Lamborghini’s arrival as a maker of supercars, we have the promise of a new car to celebrate the occasion.

Last month Lamborghini boss, Stephan Winkelmann, confirmed that Sant’Agata would be rolling out a new car to celebrate the 50th anniversary, but what we don’t yet know is what that new model will be.

Will it be a titivated Aventador with more carbon fibre bits and a bigger ticket price, or could it be a new halo model based on the Aventador but with everything taken to another level – Lamborghini’s take on the Ferrari F70, perhaps?

Much as we’d love this special car to be the ultimate Lamborghini, it seems more likely that what we’ll see is a titivated Aventador with much the same (impressive) power as the regular Aventador but with special trim, special paint, special alloys – and a special price tag.

Ahead of any official news of the 50th Anniversary Lamborghini, Lamborghini is promoting the 50th anniversary stuff – which includes a Lamborghini Anniversary Tour round Italy – with a new video heading ‘Towards Lamborghini 50th Anniversary’.

Does it tease the new Lamborghini at the end? Perhaps.