Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ‘New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The […]
Nissan LEAF reversing record on video
The Nissan LEAF EV broke the record for the fastest reversing over a mile at this weekend’s Goodwood Festival of Speed and we have it on video. Last week we reported that as part of its ‘Big Turn On ‘ campaign to get the world ‘switched on’ to electric cars Nissan were going to have a crack […]
Bentley Continental GT Speed hits the Goodwood hillclimb (video)
The public debut of the new Bentley Continental GT speed saw Bentley’s fastest car hit the Goodwood hillclimb. We’ve just had a reveal of the new Bentley Continental GT Speed – the fastest Bentley in production – and as we predicted Bentley have taken the new GT Speed to Goodwood this weekend. And there’s not a lot […]
BMW M5 ‘Bullet’ video
BMW Canada has produce a stunning video of the BMW M5 featuring the M5 exiting from a gun barrel to take out targets. There was a time when all car makers needed to promote their cars was a power ballad, lots of flame and a few explosions. Video done. But as the art of the promo video […]
Mercedes SLS David Coulthard Golf Ball catch – now on video
The recent golf ball catching Guinness world record set by David Coulthard and Jake Shepherd finally turns up on video. In another of those ‘We didn’t know there was a world record for that’ stories, we reported earlier this month that a new Guinness World Record had been set for the furthest golf shot caught […]
Audi SQ5 TDI arrives at Le Mans
The Audi SQ5 TDI – a 309bhp diesel Q5 – is revealed at Le Mans as the first Audi S model with a diesel engine. It’s quite appropriate that the first diesel S Model from Audi has arrived at Le Mans in the shape of the Audi SQ5 TDI, where Audi are expected to dominate in diesel-engined cars. It […]
Volvo S60 Polestar Gothenburg debut
The Volvo S60 Polestar – a BMW M3 basher – is due to debut in Gothenburg on 16th June 2012 and could get as much as 500bhp. Yes, Volvo are busy downsizing their engines and trying to up the quality perception of their cars at the same time, in an aim to join the proper […]
New Volvo V40: Strong residual values predicted
Volvo has had good news from the fleet industry with strong residuals forecast for the new 2012 Volvo V40 ahead of first customer cars. We’ve been very impressed with what we’ve seen of the new Volvo V40; it’s a car that is right on the money in its style, its pricing and its range (although we’d like […]
BMW M135i: It’s official
BMW has revealed the production version of the M135i from this year’s Geneva Show. Three or five door and 0-62mph in 4.9 seconds. BMW’s M Performance range is a step down from a full blown BMW M, but very appealing nonetheless. But so far we’ve only had diesel-engined M Performance cars as official production models. […]
Ferrari celebrates 8 million Facebook Fans with a 458 burnout
More celebrations by car makers hitting social media milestones, this time Ferrari celebrates 8 million Facebook fans with a 458 burnout. We do wonder how long the latest car maker PR stunt of celebrating social media milestones will continue, but if it gets coverage – like this – the answer is probably that it won’t stop – ever. Yesterday we […]