Fiat has added the 500 Colour Therapy – a retro-look Fiat 500 – to the model range in the UK. The Fiat 500 belongs to the same school of marketing as the MINI, so a new trim range to cash in on its ‘Homage to an Icon’ status seems an obvious route to garner a few more […]
Suzuki S-Cross Crossover Concept at Paris
Suzuki are teasing a new C-Segment Crossover ahead of the Paris Motor Show – the Suzuki S-Cross. We may still all be focussed more on the Olympics than the car world, but the Paris Motor Show is looming next month and the teases and announcement are starting to roll. This morning we had confirmation that […]
Jaguar F-Type Paris Motor Show debut: Official
We already knew that the new Jaguar F-Type would get its production debut at the 2012 Paris Motor Show, but now it’s official. Jaguar has mastered the ‘launch’ of a new car in the digital age, with endless teaser photos and videos, trickles of information, official ‘Spy’ photos and tempting new little revelations at appropriate intervals. And […]
McLaren fires a shot across the bow of the Ferrari F70
McLaren MD Antony Sheriff has declared V12 engines a thing of the past. Just as the new McLaren F1 and Ferrari F70 are about to be revealed. Seemingly out of the blue, McLaren’s Managing Director, Antony Sherfiff, has declared V12 engines the stuff of automotive history. “The V12 engine is a thing of the past. The engine […]
Jaguar Land Rover say profits up again, but warns on Eurozone
Jaguar Land Rover profites rose by 7 per cent in the quarter to June end, but JLR warns that Europe’s financial woes will impact growth. Rising profits at Jaguar Land Rover are like Team GB Gold Medals – we’re starting to expect more every day. And JLR are still delivering. Profits for Jaguar Land Rover […]
Volvo Compare: A very useful car data comparison tool
Volvo has launched ‘Volvo Compare’, a very useful car data comparison tool, with data supplied by motoring experts CAP. Why didn’t we think of it? Volvo has launched a very good car data comparison tool – Volvo Compare – on their website allowing motorists to compare any Volvo model against any three other cars and […]
Toyota Yaris Trend & Yaris Edition launched
Toyota has launched a pair of special editions for summer – the Yaris Trend and Yaris Edition – with cosmetic tweaks. Not content with flogging 100 units of the Toyota Yaris Hybrid to Europcar, Toyota are intent on mopping up more sales with the launch of a couple of special editions – the Toyota Yaris […]
Chris Evans CarFest: It’s all coming together
Chris Evans’ CarFest South & CarFest North are on track to deliver great weekends of petrolhead delight at Laverstoke Park Farm & Cholmondeley Castle. Listeners to Chris Evans’ Radio 2 Breakfast Show discovered Chris’s plans for his very own car festival – to benefit the BBC Children in Need Charity – when Chris was looking for a way […]
MINI’s Olympic Marketing Masterstroke
BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? […]
Toyota Yaris Hybrid joins the Europocar fleet
The Toyota Yaris Hybrid – Europe’s answer to the Prius C – joins Europcar Car Hire as the perfect choice for visiting London. Perhaps Europcar should have got the Toyota Yaris Hybrid on to their fleet a little earlier considering the number of visitors in London at the moment? But in future, visitors to London wanting a […]