Ian Robertson, BMW Sales and Marketing Director, revealed at the lainch of the 1 Series M Coupe that the BMW Vision EfficientDynamics Supercar will cost less than £150,000.
Just like every car maker on the planet BMW is working on hybrids. So far they’ve been sensible and have used hybrid powertrains to do what they do best – add more power and better economy to high-end cars. And the ultimate – for now – display of that hybrid ethos is the BMW Vision EfficientDynamics Supercar.
From a first reveal at the 2009 Frankfurt Motor Show things have moved on for BMW’s Vision ED, with the announcement last month that the Vision ED will go in to production in 2013, complete with diesel hybrid setup with two electric motors, M3 levels of performance, low emissions and 75mpg.
What we didn’t know was how much BMW would be asking for their 21st century supecar – the spiritual succesor to the BMW M1. But now we do know, thanks to BMW Sales and Marketing Director Ian Robertson, who in conversation with journalists at the BMW 1 Series M Coupe launch said the BMW VED will “…cost less than £150,000.”
That £150,000 should undercut rival Mercedes SLS AMG E-cell – expected to cost around £190k when it arrives – by a useful margin, but will still be BMW’s most expensive car by some measure – unless you count the Phantom.
Must say, this is one hybrid we’re looking forward to.