Many of the major manufacturers have had online configurators for some time. The dreamers can go and dream, and the real punters can go and see what they can live without. The likes of Porsche and Mercedes have being doing this for some time, but Ferrari hasn’t really felt the need to play – until […]
A new Ferrari is always an event. For most of us, owning a Ferrari is beyond dreams. But what’s life without aspirations, and even if we can’t afford it we can lust after it. And Ferrari knows that. That’s why they have always made cars that are beyond the reach of normal mortals. At this level price is subjective. It’s all about lust.