After months of teasing and spy shots the 2012 Jaguar XF Sportbrake is finally revealed ahead of its debut at the Geneva Motor Show next week. Jaguar has managed to get almost as much pre-launch publicity from the new Jaguar XF Sportbrake as they did from the year-long launch of the XJ. From ‘official’ spy […]
Jaguar XF 2.2D Review
We’ve had the Jaguar XF 2.2 Diesel Premium Luxury in for a week for review and road test. How does the 2012 XF fare with the entry-level 2.2 litre diesel engine? We’ll hold up our hands and state at the off that the Jaguar XF is one of our favourite cars. In XFR guise it’s […]
Jaguar ‘How Alive Are You?’ Marketing campaign launches
Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as ‘instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been […]
Jaguar, BMW and Mercedes make the Superbrands Top Ten 2012 list
Jaguar, BMW and Mercedes-Benz have all made it in to the UK Superbrands top ten list for 2012, the only car makers in the top 20. They say perception of a brand is more important for sales than substance; and there’s some truth to that. So Jaguar, BMW and Mercedes-Benz should be suitably chuffed to be the […]
Jaguar XF Sportbrake arrives early
The Jaguar XF Sportbrake is due to debut next at the Geneva Motor Show, but we have the first image of the Sportbrake without camouflage. The Jaguar XF Sportbrake – Jaguar’s long-awaited XF Estate – has been trumpeting its coming ever since Jaguar decided to go public with the news the XF Estate was on its way […]
Is this the Jaguar SUV? Or maybe a Jaguar XF ‘Allroad’?
We have a spy shot from the Discovery Owners Club showing a camouflaged Jaguar. Is this the Jaguar SUV, or a Jaguar XF ‘Allroad’ Crossover? We know Tata are doubling their annual investment in Jaguar Land Rover, so we can expect more new models from JLR on the horizon, just like the new Jaguar XF […]
Jaguar Land Rover: Tata to double annual investment to £1.5 billion
Tata Motors has revealed that it plans to double annual investment in Jaguar Land Rover (JLR) to £1.5 billion. Just last week we reported that Tata Motors’ profits in the last quarter had been driven very much by the resurgence at Jaguar Land Rover, with JLR profits soaring while Tata Motors domestic profits declined. And it looks […]
Lyonheart K: Was the Growler, still very Jaguar E-Type
The Lyonheart K was the Jaguar E-Type “Growler” and is now heading for production as a Swiss English venture by Classic Factory. Last year we were treated to renderings of a Jaguar E-Type homage in the form of the Visualtech Growler, an XKR dressed up as a 21st century E-Type. But it all went quiet. But […]
Jaguar XK Artisan SE for the UK
The Jaguar XK Artisan SE is the XK Special Edition – coupe and convertible – for the UK, with luxury trim and extra toys. Yes, we have a feeling of Déjà vu writing this story, just as you do as you read it. But that’s because we ran a story the other day about the Jaguar […]
Jaguar XK and XKR Special Edition launched
Jaguar has decided to give the XK and XKR sales a bit of a boost with the launch of Special Edition models as coupe and convertible. There’s nothing quite like a Special Edition model to get punters in showrooms, and with the Jaguar XK and XKR perhaps losing a bit of their glow – thanks […]